Baccarat Rouge 724 – Radiant, Modern, Effortlessly Refined

Baccarat Rouge 724 by Maison Francis Kurkdjian is a luminous expression of modern elegance — a fragrance designed to capture the vibrant rhythm and energy of city life. Inspired by the feeling of living in the city that never sleeps, 724 blends fresh clarity with smooth sophistication, creating a scent that feels clean, bright, and endlessly refined.

The fragrance opens with a sparkling burst of aldehydes and bergamot, delivering a crisp, airy freshness that feels uplifting and radiant. At its heart, delicate jasmine and sweet pea bring a soft floral elegance, balanced with a smooth, modern warmth. The base reveals comforting white musk and creamy sandalwood, creating a subtle yet lasting trail that feels polished, sophisticated, and effortlessly luxurious.

Fragrance Family: Fresh / Floral / Musky
Top Notes: Aldehydes, Bergamot
Heart Notes: Jasmine, Sweet Pea
Base Notes: White Musk, Sandalwood

Presented in the iconic Baccarat Rouge bottle, 724 reflects Maison Francis Kurkdjian’s signature artistry — clean, luminous, and timeless in design. It’s a fragrance for those who appreciate understated luxury and refined simplicity, perfect for everyday wear while still leaving a memorable impression.

A radiant 70ml fragrance that captures the energy of the modern world — elegant, sophisticated, and unmistakably Maison Francis Kurkdjian.